Every once in a while, I have to admit I'll buy those certain self-help books. You probably know the kind I'm talking about. They're the kind of books geared specifically toward people who have the dream of writing, of being a best-selling Kindle author like Amanda Hocking, H.P. Mallory, J.A. Konrath, etc., and every single one of those books purport to tell you how to get there, how to rise to the top, and how to successfully market your book.
Of course, there is no blueprint path to success. Well okay, there is a blueprint, but it's largely dependent on how you build the house and use the materials that counts.
That's not to say that none of those "how to be successful!" books contain important advice, because many of them do. I have one on my Kindle written by H.P. Mallory herself, entitled Quit Your Day Job: A Guide for the Self-Published Author, in which she explains all the various starting points we all are pretty much aware of. You must have a Facebook, a Twitter, a personal blog, professional-looking books and covers, and perhaps the hardest rule to master: use tag words appropriately.
Now that sounds pretty simple and straightforward, right? Not necessarily.
I know this for a fact, because I've changed my keywords many times with varying results until I started to finally get steady sales. Now I am by no means an expert on this, nor have I sold loads of books myself. What I have learned, however, is that keywords themselves are crucial, as are the keywords you can assign to your book on the Amazon product page for people to agree with. If more people start agreeing on the tags, your book has greater chances of getting noticed. The catch is, you only have so many ways to really get this right. The better side? You have an infinite number of chances to do so.
First, let's look at Amazon KDP. You are able to choose up to 7 keywords to help direct people to your book. On the product page, you can use up to 15 under the "Tags Customers Associate with This Product" section. Of course the question we all have to ask ourselves is, "How should I tag my book?". It sounds like a simple question, right? Not always. Here's an example:
My book Blue Car Racer is currently tagged with the following: teen, gay, domestic violence, abuse, high school, adolescence, young adult. These are all simple terms of course, and my trial/error method of getting to them wasn't easy.
Now here's the tricky part. Should I be tagging it "domestic abuse" or "domestic violence"? They almost mean the same thing. "Gay" or "homosexual"? Should I even be tagging it as "gay", being that it's more of a minor theme in the book? Should I use broad search terms or more targeted ones?
Thankfully, you can dispense with the headache for a bit, because Google provides two extremely helpful (if underrated) tools that can aid you in placing all the pieces right in this horrendous puzzle called self-publishing. They may not guarantee you success, but they will pave a path to figuring out how to be successful, and trust me...in the end, you'll find yourself putting down that self-help book of advice, because there's more than one way to be successful. I haven't seen any indie author that used the same straight-cut formula to become successful. We all should use the same basic tools, but it involves a lot of trial and error.
That said, here's one of the things H.P. Mallory suggests in her book on the section about tag words.
Google Keyword Tool - This tool can be used to type in your tag words, and a list will pop up telling you how popular those search terms are. It even suggests other keyword ideas for you, and gives stats on global and local monthly searches using your terms as well as highlighting the competition level for each. The more you can use that fit your book and preferably are rated low under the competition column, the better. Try to use both specifically-targeted as well as more broad keywords.
Google Insights - What this one does is a bit similar, but this is for after you've compiled your list of keywords. Basically, you can type each one into the search field and filter results for the category, location, and any period of time ranging from 2004 up until the current month. What then pops up is a graph that shows you the popularity of the term over the period of time you specified. It also breaks it down into regional interest and top searches using the term.
I haven't exactly tried this method yet, but in my opinion, these tools can really help if you're confused about how to tag your books, and I frequently am.
Before you try all this though, here's a few good books I recommend that have helped me along the way:
- The Taleist Self-Publishing Survey
- Quit Your Day Job: A Guide for The Self-Published Author
- Social Media Marketing for Writers
Good luck and happy marketing =)